Author: Harsoko Soediro. Editor: Bhayu Mahendra H. Title: Bagong for President. Publisher: Jakarta: Pustaka Merah Putih, 2004. Language: Bahasa Indonesia.
This book written like a semi drama-novel, but actually contain alegorical theme about Indonesia. Launched before Presidential Election 2004.
Categories: Publication
Title: Saksi Seputar Aksi ‘98: Bidikan Aseli Mahasiswa Indonesia. (Witness Around Action ‘98: Original Picture of Indonesian Student). Publisher: Jakarta: Suara Mahasiswa Universitas Indonesia, 1998. Photo exhibition catalogue.
This is photo exhibition catalogue which contain 67 pictures from 34 campus from all around Indonesia. The exhibition itself has made as a roadshow from Jakarta, Yogyakarta, Bandung, and Surabaya in 1998-1999. My picture elected as one of exhibitor. Beside that, I am acted as organizer and Editor-in-Chief of bergerak! UI bulletin whose gave the foreword in this book also.
Categories: Bhayu's Book
You must have Unique Selling Proposition (U.S.P.)
You must offer a rational benefit
Source: Aitchison, Jim. Cutting Edge Advertising: How to Create The World’s Best Print for Brands in The 21st Century. Singapore: Prentice Hall, 1999. p.41-76
Categories: Theory-Advertising
Advertising: Any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor. (cited from Ralph S. Alexander, ed. Marketing Definitions. Chicago: American Marketing Association, 1965. p.9)
Direct Marketing: communications by organizations directly with target customers to generate a response and/or a transaction.
Sales Promotion: Marketing activities that provide extra value or incentives to the sales force, distributors, or the ultimate consumer and can stimulate immediate sales. Sales promotion is generally broken into 2 major categories: consumer-oriented & trade-oriented activities.
Publicity: non-personal communication regarding an organization, product, service, or idea that is not directly paid for or run under identified sponsorship.
Public Relation: the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and executes a program of action to earn public understanding and acceptance. (cited from H. Frazier Moore & Bertrand R. Canfield. Public Relations: Principles, Case, and Problems. 7th ed. Burr Ridge, Illinois: Richard D. Irwin, 1977. p.5).
Personal Selling: a form of person-to-person communication in which a seller attempts to assist and/or persuade prospective buyers to purchase the company’s product or service or to act on an idea.
Source: Belch, George E. and Belch, Michael A. Introduction to Advertising & Promotion: An Integrated Marketing Communication Perspective. 3rd ed. Chicago: Richard D. Irwin, 1995. p. 11-16.
Categories: Theory-Advertising
Author: Harsoko Soediro. Editor: Bhayu Mahendra H. Title: Reformasi, Ever Onward Never Retreat! Publisher: Jakarta: Pustaka Merah Putih, 2000. Language: Bahasa Indonesia.
This book is compilation of Harsoko Soediro’s writing on Tabloid Swadesi. He was Editor-in-Chief of those national-political tabloid. All writing posted on tabloid within period 1994-1999.
Categories: Publication
Yesterday, Sunday (22/4) I walked around Citos (Cilandak Town Square of course) and found interesting event. Actually I had know from mailist already about this. Because yesterday is Earth Day, WWF (World Wide Fund for Nature) celebrated with made special occasssion in public place. This is one type of public communication using below the line strategy. I gave two thumbs for WWF, because with those event many audience will grab in one time. Campaign for our lovely earth will got more supporters. But I have one little criticism (hopefully WWF Indonesia staff has spare time to read this). I think public event like that was not able to use as fundraising event also. Public who just walking through like me feel shocked when ask about some information but the organizer ask for money from us. I think you should be better make categorization for your supporter. Because not all people has money, but I believe many people has care. I suggest WWF could divide it’s supporters into money supporter, material (non-money) supporter, and volunteer of any kinds (including their valuable time & skill). This will help to conservate our earth better, I believe. Go forward, save our earth!
INFO: you can join WWF-Indonesia mailing-list at: supporter-wwf@yahoogroups.com
Categories: Agenda
Last night I attended photo exhibition opening ceremony of my best friend: Diah Kusumawardani Wijayanti at Plaza Semanggi. This exhibition will be held 20-27 April 2007. As one of rare Indonesian woman photographer, her achievement is extra-ordinary. Meanwhile she is still working in Galeri Foto Jurnalistik Antara (GFJA) as currator-assistant -it means she is assistant of Oscar Motuloh the director himself-, she established her own commercial photo studio named “DKW Photo Studio”. For the quality of her photo itself, no doubt about it. All of her picture memorized various woman in pregnant are touchy. Further, it related with Kartini’s day -we can compare with Woman’s Day abroad-, so, of course the exhibition itself got more powerfull. But I have a little notice on organizer work (hopefully Diah herself could read). This is actually the real help I want to offer, but I miss-remembered when her exhibition actually is. So, I am late to offer help. All of the organizer persons seems doubt, look like there are no technical meeting before. I am as VIP -as Diah told me- feel confuse where we must attend at receptionist (they played “ping-pong”, you know? Not only to me, but to another guest also). We actually got voucher from one organizer person to eat at Cavana, but later Diah herself give another! The goody-bag was not give automaticallly, we must ask many times. And the guys (many guys with black shirt) in the receptionist desk looked like a dumb who don’t know what they should do. I feel help whenever meet the girls in pink. They are so helpfull. The organizer seems not made proper breakdown. Seems no Q-Card for MC, made her confused. The absence of proper breakdown put the famous Mollucas like ordinary pub singer group only. They sang whenever Minister of Women Empowerment walked out from venue to saw exhibition those hold on the aisle of Upper Ground Floor of Plaza Semanggi. I think that ironic. Although they still showed their professionalism and sang 2 songs: I Am Every Woman & Emotions perfectly. (that’s very professional because they were perform for charity in this event). So, Diah, next time you want to make another exhibition, please let me know before to help you organize. It’s free. For my old best friend! However, congrats!!!
Categories: Agenda
Author: Satrio Arismundar. Title: Bergerak! Peran Pers Mahasiswa Menumbangkan Rezim Soeharto (Bergerak! Student Press Contribution to Step Down Soeharto’s Regime). Publisher: Yogyakarta: Genta Press, 2005. Language: Bahasa Indonesia.
Originally, this book wrote as a master thesis on post-graduate program of National Defense Studies at University of Indonesia. Of course, this is not my book. But my name and my little foot-print on Indonesian history recorded there.
Categories: Publication
Title: Student’s Voice, People’s Voice. Bandung: Remaja Rosdakarya, 1998. Bahasa Indonesia.
Anthology book about Indonesia reform movement from student acitivist. My article included on those book titled “Rekan Mahasiswa, Bersabarlah!” (“Be Patient, My Fellow Students!”).
Categories: Bhayu's Book
